The Star Gold Coast Masterplan

$ 1 b
In Total Tourism Assets
1
Construction & Operational Jobs
1
New Hotels
1
Hotel & Apartment Rooms

In November 2018, the Queensland Government approved a $2 billion-plus masterplan for further tourism assets at The Star Gold Coast, located on Broadbeach Island.

If delivered in full, the mega masterplan – developed by The Star Entertainment Group and its consortium partners, Chow Tai Fook Enterprises and Far East Consortium – would see The Star Gold Coast boast more tourism accommodation than any other resort in Australia. At around 3,000 hotel rooms and apartments, it would also exceed what the world-renowned Marina Bay Sands in Singapore offers, and be on a scale similar to the largest integrated resorts in Las Vegas.

The Star committed to delivering the investments with no extra poker machines.

The approved masterplan allows for: more accommodation (hotels and apartments) across a further four towers; exciting new restaurant and bar precincts; increased entertainment and retail options; and lush new resort facilities.

The proposal to significantly expand an already transformed The Star Gold Coast, together with construction underway at the $3.6 billion Queen’s Wharf Brisbane development, would give The Star and its consortium partners two iconic properties to drive networked tourism outcomes for South East Queensland.

The proposed Gold Coast master plan is in addition the current construction of the $400 million, 53-storey Dorsett hotel and apartments tower, which is expected to be completed in 2022.

COMMUNITY ENGAGEMENT

Our Broadbeach property has been a tourism icon on the coast for the past 35 years. Local spirit and the local community are at the heart of our activities.

Throughout May and June 2016, The Star Entertainment Group undertook a community information program to share ideas about its then proposed masterplan concept and to obtain feedback.

Weekend information sessions, a website questionnaire and a hard-copy survey were used, together with extensive media advertising and two local-distribution newsletters. The feedback was overwhelmingly supportive of the proposed masterplan and revealed strong community interest and excitement in plans for new dining and bar concepts, and more entertainment.

The Star Entertainment Group is committed to keeping the community informed of future development. We are also proud of our longstanding support of community initiatives and organisations that have been making a real difference – including Surf Life Saving Queensland and Currumbin Wildlife Hospital Foundation

UNPRECEDENTED TOURISM NETWORK

The approved masterplan concept for The Star Gold Coast provides a once-in-a-lifetime opportunity for tourism in South East Queensland.

If delivered in full, the masterplan will increase the value of tourism investments across Queen’s Wharf Brisbane, The Star Gold Coast and the Sheraton Grand Mirage to around $9 billion.

The ongoing transformation undertaken by The Star and its partners on the Gold Coast alone will create more than $4.3 billion in tourism assets – that number including the replacement value of the original Broadbeach property and the Sheraton Grand Mirage.

The approved masterplan at the Gold Coast also enables The Star and its partners to create, with a second world-class global tourism destination, a complementary property to the integrated resort already under construction at Queen’s Wharf Brisbane.

Both properties will be showcased to attract visitors to uniquely Queensland experiences – one in an urban environment, the other in a more laidback coastal setting. In tandem, they can drive significant tourism outcomes for the SEQ region.

The Star is also building strong relationships with other tourism operators. The aim is to package the collective strength of the region into a consolidated super ‘must-see’ destination. It will encourage visitors to stay longer and spend more.

Further, The Star looks forward to working with tourism bodies on ways to help disperse tourists to other Queensland destinations, creating even further upside for regional areas and the State economy.

This approach is based on research commissioned by Tourism Events Queensland and released in October 2018. The research outlined how promoting SEQ tourism experiences in a collaborative rather than competitive manner could enable up to $20 billion in latent international visitation expenditure by 2030.